August 18, 2008 §
Jobs have long been targeted on the web. The economics involved are attractive. People want good jobs and employers are willing to pay for good employees.
In the last ten years, hundreds of businesses have launched with the goal of using the web to bring efficiencies to job markets and capturing value in the process. As a result, newspaper classifieds have died, consumed almost entirely by dynamic, searchable sites with tens of millions of listings.
Recruiters and headhunters, on the other hand, haven’t gone anywhere. « Read the rest of this entry »
July 31, 2008 §
It’s a funny coincidence that Microsoft will be pulling the plug on their little known Live Expo classified service just three days after MySpace announced that they will be ramping theirs up with Oodle. These changes are indicative of the larger trend: the classified game remains elusive for large major new entrants. Facebook‘s classified service has been less than stellar (I can’t even find a link to it right now) and Edgeio has been shuttered while Craigslist and eBay continue to dominate the all-in-one classified scene. « Read the rest of this entry »
June 5, 2008 §
The Facebook advertising platform continues to advance ahead of the rest of the social network pack. We’re still waiting on the API, but they’ve recently snuck out a feature that allows users to indicate whether they like or dislike an ad served up to them. Where previously there was just a link for “more ads”, there are now StumbleUpon style thumbs. Clicking on one of them pops up a window with feedback options. Screenshots below. The fact that Facebook is implementing these kinds of features before they launch an Ads API shows that they are approaching mass advertising very carefully. They know that they need users to make ads have value, and the better the ads are the more valuable their ad space will be. Also, it’s quite possible that having some interaction with ads beyond just clicking them will incentivize users to click more ads. The Facebook advertising platform continues become more and more interesting.