Facebook quietly launches advertising feedback
June 5, 2008 § 31 Comments
The Facebook advertising platform continues to advance ahead of the rest of the social network pack. We’re still waiting on the API, but they’ve recently snuck out a feature that allows users to indicate whether they like or dislike an ad served up to them. Where previously there was just a link for “more ads”, there are now StumbleUpon style thumbs. Clicking on one of them pops up a window with feedback options. Screenshots below. The fact that Facebook is implementing these kinds of features before they launch an Ads API shows that they are approaching mass advertising very carefully. They know that they need users to make ads have value, and the better the ads are the more valuable their ad space will be. Also, it’s quite possible that having some interaction with ads beyond just clicking them will incentivize users to click more ads. The Facebook advertising platform continues become more and more interesting.
robwebb2k 
[…] Webb has found an interesting new feature on Facebook SocialAds. While I was not able to get this to work, […]
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Maybe it’s because I’m an advertiser, but I’m not seeing the thumbs up/down yet. Perhaps they’re testing it, or only making the feature available randomly.
Weblogs Inc did something similar for its advertisers back in 2005, giving readers the chance to leave comments about ads.
Why all the guessing for ads? Why don’t they just come out and ask what they want to see. For example, I will never buy a pickup truck, nor a payday loan. Tell people that you need ad revenue, but they get to pick the ads up front. I spend a lot of time searching for products, why can’t I just tell you and you serve up those ads. Saves me time and you are not wasting cycles on trying to sell me a truck. Its just never going to happen.
[…] founder Rob Webb blogged about the feature first and saw the most complex version we’ve seen reported yet. In our own experience the voting […]
[…] founder Rob Webb blogged about the feature first and saw the most complex version we’ve seen reported yet. (Image below) In our own experience […]
[…] able to give online ads the thumbs down (or up), a feature that social networking site Facebook has reportedly begun rolling out. I say reportedly because, as is common with new features on Facebook, the site appears […]
[…] launches advertising feedback According to Rob Webb over at robwebb2k.com Facebook has very quietly added some new advertising related features. Apparently where there was […]
[…] about all those tacky speed-dating ads that show up on my Facebook profile. Blogger Rob Webb appears to have been the first to notice that the social network now allows members to rate the site’s ads with a thumbs-up or […]
[…] about the feature, and right now all I see is a simple up-or-down voting interface. Rob Webb, who was probably the first blogger to write about this, has screenshots of a more detailed feedback system that asks about why users liked or disliked a […]
Hey, I’m still thumbless. Looks like I (a Dutch Facebook user) don’t get to vote quite yet.
[…] Webb (robwebb2k.com) reports that Facebook has just added an interesting feature to ads on their site: the ability to give […]
[…] about all those tacky speed-dating ads that show up on my Facebook profile. Blogger Rob Webb appears to have been the first to notice that the social network now allows members to rate the site’s ads with a thumbs-up or thumbs-down, […]
[…] about the feature, and right now all I see is a simple up-or-down voting interface. Rob Webb, who was probably the first blogger to write about this, has screenshots of a more detailed feedback system that asks why users liked or disliked a certain […]
[…] founder Rob Webb blogged about the feature first and saw the most complex version we’ve seen reported yet. (Image below) In our own experience […]
[…] user feedback on the quality and relevance of its ads. KnowledgeBid founder Rob Webb spotted a new thumbs up/thumbs down icon, posted below, similar to what it’s used to let people rate notifications. The feedback […]
[…] they are noticing it, and hence paying attention to Facebook’s advertising. Here’s a post with images on the system. Share […]
[…] ADOTAS – Hate that ad on Facebook? Now you can do something about it. The social networking site has launched a new feature that lets users rate ads, robwebb2k.com reports. […]
[…] has launched a feedback feature for ads on its site, reports robwebb2k. Each Facebook ad now comes with a pair of “StumbleUpon style thumbs,” he […]
[…] 17, 2008 in Facebook, KnowledgeBid, LinkedIn, advertising, social networking Facebook continues to quickly and quietly improve their advertising platform. In yet another innovation launched […]
[…] in hopes of “increasing transparency and visibility into the advertiser.” Much like the Facebook SocialAds platform, advertisers must have a profile on the network to launch an ad, although LinkedIn says they are […]
[…] LinkedIn Direct Ads: Much like Facebook’s Social Ads, LinkedIn is offering advertisers the ability to specifically target ads by gender, age, geography, […]
[…] ad-rating feature was quietly rolled at least two months ago. But it seems a bit redundant. After all, ads already come with a natural, built-in rating system. […]
[…] この広告評価機能は、少なくとも2か月前から秘かに始まっている。が、どうも無駄に思える。そもそも広告には自然な評価システムが組み込まれているのだから。共感を呼ぶ広告であれば、クリックする。そうでなければクリックしない。 […]
[…] ad-rating feature was quietly rolled at least two months ago. But it seems a bit redundant. After all, ads already come with a natural, built-in rating system. […]
[…] Have you noticed the two thumbs on the Facebook social ads lately? They have been put there in order for you to vote on the ads. Click on “thumbs up” if you like the advertisement, or click on the “thumbs down” if you don’t like it (looks kind of like the thumbs at StumbleUpon) […]
[…] de calificar al anuncio fue lanzada discretamente hace dos meses Pero resulta un poco innecesaria. Después de todo, ya vienen con un sistema de […]
[…] According to Rob Webb over at robwebb2k.com Facebook has very quietly added some new advertising related features. Apparently where there was once a More Ads link there are now two thumb icons – one up and one down. Clicking on either one of those will display a window where the user can provide some feedback. The screen grabs below showing these two new screens are courtesy of Rob Webb. […]
Now, they took away the thumsb down. Only thumbs up is available 😦 Can’t do anything about ads I don’t like.
Those ads promising single moms that they can wipe out 60% of their CC debt is bullshit!
[…] since June of 2008 (yes, 2 years ago) Facebook ads have allowed you to “rate” the ad. At first it was a […]