June 17, 2008 §
ImportGenius is an innovating new company organizing the extremely valuable and historically unorganized world of import records. One of the first hedge fund managers I spoke to when researching KnowledgeBid mentioned that he liked to talk to shipping container brokers about utilization rates and import/export trends. I’m sure ImportGenius will have no problem finding customers in the investment community. TechCrunch coverage here (yes, Mac fanboys will like it too). Yet another company taking a unique approach to accessing information value. Good luck!
June 5, 2008 §
The Facebook advertising platform continues to advance ahead of the rest of the social network pack. We’re still waiting on the API, but they’ve recently snuck out a feature that allows users to indicate whether they like or dislike an ad served up to them. Where previously there was just a link for “more ads”, there are now StumbleUpon style thumbs. Clicking on one of them pops up a window with feedback options. Screenshots below. The fact that Facebook is implementing these kinds of features before they launch an Ads API shows that they are approaching mass advertising very carefully. They know that they need users to make ads have value, and the better the ads are the more valuable their ad space will be. Also, it’s quite possible that having some interaction with ads beyond just clicking them will incentivize users to click more ads. The Facebook advertising platform continues become more and more interesting.