The Quiet E-Commerce Renaissance

November 30, 2010 § 2 Comments

E-commerce has undergone dramatic change in the last two years.  Zynga has cracked social gaming and virtual goods wide open, producing enormous transaction volume.  Groupon has crushed local service group buying and created a multi-billion dollar cash machine.  Gilt has pioneered invite-only branded high end flash sales.  All three of these companies have pioneered new e-commerce models in a matter of months, have been locked in the tech news spotlight, and have spawned hordes of fast-followers trying to get in on the action.

However outside of the consumer spotlight, there are several companies that have been revolutionizing web based e-commerce tools available for businesses.  Shopify, AvantLink, Shopatron, AdRoll, and FeeFighters are each dedicated to helping their customers sell more and sell better online.  They don’t receive the public fanfare of their consumer facing brethren like Zynga, Groupon and Gilt, but all have offerings that create unique value and some are growing at a similarly furious pace. « Read the rest of this entry »

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