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	<title>robwebb2k &#187; Emerald Nuts</title>
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		<title>robwebb2k &#187; Emerald Nuts</title>
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		<title>Emerald Nuts goes viral with Robert Goulet</title>
		<link>http://robwebb2k.wordpress.com/2007/04/26/emerald-nuts-goes-viral-with-robert-goulet/</link>
		<comments>http://robwebb2k.wordpress.com/2007/04/26/emerald-nuts-goes-viral-with-robert-goulet/#comments</comments>
		<pubDate>Thu, 26 Apr 2007 13:14:00 +0000</pubDate>
		<dc:creator>Rob Webb</dc:creator>
				<category><![CDATA[Emerald Nuts]]></category>
		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://robwebb2k.wordpress.com/2007/04/26/emerald-nuts-goes-viral-with-robert-goulet/</guid>
		<description><![CDATA[A while back, Emerald Nuts had a pretty funny Super Bowl commercial that featured Robert Goulet, which they hosted on YouTube themselves: Recently my brother sent me a link to a funny site they have up profiling the spoof Goulet&#8217;s Snooze Bar, &#8220;the perfect afternoon snack to put you to sleep at work&#8221;. I think [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=robwebb2k.wordpress.com&#038;blog=1439842&#038;post=80&#038;subd=robwebb2k&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>A while back, Emerald Nuts had a pretty funny Super Bowl commercial that featured Robert Goulet, which they hosted on YouTube themselves:</p>
<p>Recently my brother sent me a link to a funny site they have up profiling the spoof <a href="http://www.gouletbars.com/">Goulet&#8217;s Snooze Bar</a>, &#8220;the perfect afternoon snack to put you to sleep at work&#8221;.  I think these guys have been listening to <a href="http://sethgodin.typepad.com/">Seth Godin</a>, the marketing guru whose mantra is basically &#8220;if you&#8217;re not doing something <a href="http://www.amazon.com/exec/obidos/ASIN/159184021X/ref=nosim/permissionmarket">totally ridiculous and off the wall</a>, no one is going to notice you&#8221;.  Their efforts are working too, because here I am, writing on my blog about an Emerald Nuts ad.</p>
<p>Planters:  if you&#8217;re out there and listening, you&#8217;re going to have to get Wayne Newton to become your fake spokesperson and really rip on him hard to become my favorite nut company now.</p>
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