November 30, 2010 § 2 Comments
E-commerce has undergone dramatic change in the last two years. Zynga has cracked social gaming and virtual goods wide open, producing enormous transaction volume. Groupon has crushed local service group buying and created a multi-billion dollar cash machine. Gilt has pioneered invite-only branded high end flash sales. All three of these companies have pioneered new e-commerce models in a matter of months, have been locked in the tech news spotlight, and have spawned hordes of fast-followers trying to get in on the action.
However outside of the consumer spotlight, there are several companies that have been revolutionizing web based e-commerce tools available for businesses. Shopify, AvantLink, Shopatron, AdRoll, and FeeFighters are each dedicated to helping their customers sell more and sell better online. They don’t receive the public fanfare of their consumer facing brethren like Zynga, Groupon and Gilt, but all have offerings that create unique value and some are growing at a similarly furious pace. « Read the rest of this entry »
October 2, 2010 § Leave a comment
I’ve been helping a friend write a business school case on his company. I haven’t done too much but it’s been fun to see the process. Recently I helped with an appendix covering the ROI calculation when dealing with online advertising campaigns. I thought I would include it here in case it might be useful for other folks.
December 18, 2008 § 2 Comments
I checked in on Facebook’s growth and added to the data set used in Part I and Part II. The data is a bit too big for a spreadsheet so I used iCharts to make a dynamic chart that allows for easy visibility. Use the slider on the side to zoom in on the other 90+ other countries. Notice that their global growth continues to accelerate. « Read the rest of this entry »
July 16, 2008 § 2 Comments
April 28, 2008 § 2 Comments
Roughly six months ago I posted some information that I dug out of Facebook’s then just launched Facebook Flyer Pro advertising platform. I’ve been poking around with Facebook again the last few days and recent talk about Facebook’s valuation inspired me to update my report. Facebook has improved their advertising platform, now just called Facebook Ads, and while ad creation is still manual, they offer CPC payment and social features on top of the incredible targeting they had with Flyer Pro. They still also display the number of users that an ad will target, so messing around with the UI can give you some interesting information about Facebook’s user base. Here I’ve added current data to the spreadsheet I started six months ago. In short, Facebook has added ~28 million users in the last 6 months, growing at an average 140% in the countries where they released data six months ago and today. 70% of their growth was in North America and Europe. I updated population figures so that saturation percentages would be accurate.
Updated saturation leaderboard:
Trailing 6 month growth leaders:
November 6, 2007 § 1 Comment
Much of the recent buzz (two more) about VoIP app innovation seems to be brewing around Iperia. Iperia’s website is pretty tough to decipher, but it looks like they provide infrastructure for trackable calling and other VoIP stuff. They gave a demo of a potential use of their product at the VON 2007 fall conference which was for realtors to track calls to the homes they had on the market. Much of the criticism about the Iperia is focusing on the app for realtors, not the actual products Iperia provides. I’ve written about the benefits of trackable calls for local advertising. It seems Iperia is positioning themselves to be a service provider that can step in and help application builders integrate VoIP features. I think that VoIP features will continue to be grow, but Iperia will be fighting against the tide as the technology behind them becoming easier and easier to implement.
October 18, 2007 § 14 Comments
Facebook’s recently launched Flyer Pro advertising platform offers a phenomenal, albeit manual, mechanism for targeting advertisements on Facebook. It also shows some interesting statistics about Facebook’s reach. I ran some quick numbers to see which countries were most saturated with Facebook’s +48M users. The winners:
United States: 6.57%