http://robwebb2k.wordpress.com/2008/12/18/facebook-reach-and-saturation-by-country-part-iii/ Startups, technology and whatnot. Mon, 13 Dec 2010 05:29:00 +0000 hourly 1 http://wordpress.com/ http://robwebb2k.wordpress.com/2008/12/18/facebook-reach-and-saturation-by-country-part-iii/#comment-1442 Sun, 21 Dec 2008 23:26:35 +0000 http://blog.robwebb2k.com/?p=407#comment-1442 [...] The most effective systems accomplish all three criteria above and are also able to link a user’s profile to the user’s actual identity. When this link is created, users are concerned about how their profiles are seen by others so they ask friends to help raise their score/count to respectable levels. Prime examples are friend/follower counts on Facebook, LinkedIn, and Twitter. If you use one of these sites, think about how many successful adds you needed before you stopped worrying about your friend/follower count. I think for me it was ~50 on each, after which I stopped caring at all. Along my way to 50 I dragged others in deeper by adding them and asking them to add me, and new users were brought into the system who then set out to raise their own scores…wash, rinse, repeat. The primary score these systems highlight within user profiles is the friend count, because increasing friend counts fuel growth and is the exact user behavior they are trying to elicit. Very powerful stuff. [...]

]]> http://robwebb2k.wordpress.com/2008/12/18/facebook-reach-and-saturation-by-country-part-iii/#comment-1440 Fri, 19 Dec 2008 01:25:45 +0000 http://blog.robwebb2k.com/?p=407#comment-1440 [...] October 18, 2007 in Facebook, advertising, information Updated here. [...]

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