Email deliverability hacks

Email deliverability is a big deal…and unfortunately it’s as muddled as transaction processing. There are hundreds if not thousands of service providers who will tell you whatever it takes to get you to buy their product and ungodly amounts of marketing materials. At the end of the day, blacklists are nearly impossible to get off and email plays an integral role for nearly every web app in existence (sidenote: check out Product Planner for great visuals of email/signup process flows). Ted Rheingold of Dogster has written the best best list of email deliverability best-practices that I have seen yet. Auren Hoffman built on Ted’s post with a great list of email deliverability troubleshooting suggestions. Unfortunately I found these post via Noah Kagan only after I had spent countless hours wading through email service provider jargon & propaganda. Hopefully this post will save others some pain…