Comments on: Facebook Ads now targeting professional titles, taking LinkedIn head on…

By: User Value = Demographics + Tolerance « RobWebb2k

User Value = Demographics + Tolerance « RobWebb2k — Wed, 16 Jul 2008 16:40:20 +0000

[...] strategies use dtoday. In the past several months, web services have begun to offer more and more targeted and focused access to their users, a trend that will certainly continue in the social [...]

By: Where’s SelfServe by MySpace? « RobWebb2k

Where’s SelfServe by MySpace? « RobWebb2k — Fri, 11 Jul 2008 06:10:14 +0000

[...] that SelfServe may launch in later summer or early fall. MySpace is being left in the dust by Facebook Social Ads and LinkedIn DirectAds. Now Orkut, Hi5, Bebo, Ning and the others need to step up to the targeted [...]

By: Facebook Releases Ad Targeting by Profession

Facebook Releases Ad Targeting by Profession — Wed, 18 Jun 2008 16:55:07 +0000

[...] Rob Webb sent me an email last night notifying me of the recent change. I took a look and sure enough I could now begin targeting my advertisements based on user job titles (as pictured below). This is a great step forward for Facebook am hopefully the advertisements on the site will continue to improve. [...]