Facebook Ads now targeting professional titles, taking LinkedIn head on…
June 17th, 2008 § 3 Comments
Facebook continues to quickly and quietly improve their advertising platform. In yet another innovation launched without formal announcement, Facebook now allows advertisers to target ads based on professional titles in user profiles. Previously ads could only target by keywords listed in users’ “interests” field. Now Facebook has indexed professional titles and allows for dynamic targeting through the Facebook Ads platform. Perhaps the recent launch of the advertising feedback function was in anticipation of an aggressive move towards monetization via heightened ad targeting? We’re still waiting on the Facebook Ads API but LinkedIn is still using a massively inflated CPM rate card despite their recent $1B valuation and and MySpace still uses Google adwords, putting Facebook miles ahead of the rest of the social networking pack when it comes to advertising technology.
[...] Rob Webb sent me an email last night notifying me of the recent change. I took a look and sure enough I could now begin targeting my advertisements based on user job titles (as pictured below). This is a great step forward for Facebook am hopefully the advertisements on the site will continue to improve. [...]
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