Efficiency through Google alerts

One of the reasons my posting has slowed over the last month or so is because I have drastically cut down on my news consumption and a good amount of my posting was derivative of the random stuff I read on the web. I still check my Netvibes page every day or two, but in the past I spent at least an hour a day staying current on various tech, econ, VC, law and entrepreneur blogs and news sources. A major factor in my slimmed down news diet has been thanks to Google alerts. I’ve set up alerts for a variety of keywords that I’m interested in monitoring (my company name, competitive company names, friends’ company names, my name, etc.) and get emails from Google alerts when new material is on the web that includes those keywords. I didn’t realize it at the time, but a big driver behind my news consumption was the fear that I would “miss something” relevant to my life. Google Alerts is far more efficient in monitoring the web that I could ever be, and now I can spend my time on more important things without worry that I may be out of the loop.