Future of Local = Trackable Calls (Part III)

November 28th, 2007 § 1 Comment

More indicators that web-based local advertising lies in trackable calls (my past writing on the subject here):

1.  Yodle raises $12m from DFJ and Bessemer for a trackable call local advertising network.

2.  Ingenio is bought by AT&T for trackable call local advertising.

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§ One Response to Future of Local = Trackable Calls (Part III)

  • Richard Rosen says:
    November 29, 2007 at 5:56 pm

    Hi Rob – You are right on. Calling applications are the key to local. IAC’s investment in MerchantCircle is also call related. Check out a post I just blogged on a call-related topic on blog.fastcall411.com.

    Reply

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