Imperia: VoIP app backbone
November 6th, 2007 § 1 Comment
Much of the recent buzz (two more) about VoIP app innovation seems to be brewing around Iperia. Iperia’s website is pretty tough to decipher, but it looks like they provide infrastructure for trackable calling and other VoIP stuff. They gave a demo of a potential use of their product at the VON 2007 fall conference which was for realtors to track calls to the homes they had on the market. Much of the criticism about the Iperia is focusing on the app for realtors, not the actual products Iperia provides. I’ve written about the benefits of trackable calls for local advertising. It seems Iperia is positioning themselves to be a service provider that can step in and help application builders integrate VoIP features. I think that VoIP features will continue to be grow, but Iperia will be fighting against the tide as the technology behind them becoming easier and easier to implement.
Sorry about our tough to decipher web site. We are working on cleaning that up. I’d like to clarify a few points for you. We provide a service creation platform that allows service providers and enterprises to voice enable their applications and rapidly develop new enhanced services that are consumable by any endpoint.
We are not a service provider. In fact your comment about the technology getting easier to implement is in fact true as that is what we build. We build and sell the tools that make it easier.