Webkinz = traffic
April 22nd, 2007 § Leave a Comment
Check out the traffic explosion I got from my post on Webkinz yesterday (Saturday, from FeedBurner):
It will be interesting to see what happens today! I’m pretty sure these are all people hitting Google to try to figure out how to buy Webkinz for their kids. A commenter on my previous post indicated that the Webkinz site is free for a year and it stays free if you buy more Webkinz…but what if you can’t find any Webkinz? Genius!
This is a really great example of viral marketing. Adding a site where you can buy things for your toy is great, but allowing kids to interact online through their toys is even better. At the end of the day, this is a chat room/social network for kids, and the subscription fee is buying a Webkinz toy. It’s cool that Ganz, a family owned toymaking company based in Toronto, figured this out, and not an entrepreneur in the Valley.
